25 Reasons Why You Need a Website

Whether you are a large, medium, or small business and whether you are a for-profit, or not-for-profit organization, you can benefit from having a professional website. Just for starters, here are a few reasons to consider:

  1. The internet serves as one of the most cost-effective forms of advertising available.
  2. A website is available to customers/clients 24 hours a day, 7 days a week—with no vacations, personal days, or overtime.
  3. More and more, customers are making purchases online.
  4. You can easily sell your products/services to customers around the globe.
  5. A professional website adds credibility to your name in this digital age.
  6. A well-designed website allows you to compete with larger competitors by leveling the playing field.
  7. Potential customers are increasingly searching the internet for products/services you offer. If your company doesn't have a website, they will find your competitors instead.
  8. You can easily and inexpensively accept credit card purchases through your website, whether you already accept credit cards or not.
  9. Your existing and potential customers use the internet.
  10. Your competitors have websites already—if they don't, you can get a jump on them by getting one first.
  11. You do not have to sell anything online to benefit from a website. An internet presence can be used simply to let potential customers know you exist and welcome them to call your office or visit your physical location.
  12. A website can be used to post job openings to potential employees.
  13. If your organization is already well-established, people know who you are—but do they always know where you are located or how to contact you?
  14. You can provide information about your business to potential business partners.
  15. Unlike print advertising—i.e. newspapers, magazines, catalogs—your website costs are fixed no matter how many colors, products, or product changes you may desire.
  16. Pricing, inventory, and other information can be changed quickly and inexpensively.
  17. A website and email open new communication mediums between you and your customers.
  18. Customers research products/services online before making decisions. Your website can convince them to conduct business with your firm.
  19. You can use your website to post information, news, and updates for your employees.
  20. Your website can be used to promote your ideas or beliefs.
  21. A website can provide customer service even when your store is closed.
  22. Since you control the content, you can count on a website to provide consistent and accurate information to every single visitor.
  23. If someone visits your website, it is because they were looking for you. What better opportunity is there for your organization to capitalize on people specifically looking for your products or services?
  24. A website is a useful tool in telling potential employees about your business.
  25. Even if you are not interested in expanding your regional market, a website is a highly cost-effective advertising medium.

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